Jaguar Cars Limited is a British luxury car manufacturer, with headquarters in Browns Lane, Coventry, England. It was founded as SS Cars Ltd in 1922 and changed its name to Jaguar in 1945. The company has been owned by Ford since 1990. Jaguar also has an engineering division in Whitley, Coventry.Jaguar's main competitors include BMW, General Motors, Mercedes-Benz, Audi, Lexus, Cadillac, and Infiniti.